Why Your Pricing Strategy Could Be Holding You Back—and How to Fix It: A Hairstylist's Guide
We've all been there - the comparison game. You observe other Stylist's rates in your area and base yours off of theirs.
Here's the deal: if you’re setting your prices based on what other stylists are charging, you’re stuck in a race to the bottom—a competition where the only real winners are the clients.
Don’t get me wrong—we absolutely want our clients to leave feeling amazing and glowing from an exceptional service. But let’s not forget: your business isn’t just about great results; it's about sustainable success, and if you want to continue loving what you do (and doing what you love) for a long time, you have to get clear on what you're charging and why.
True profitability comes from pricing that reflects the full picture, not just what it takes to keep the lights on. This is where so many independent artists get lost. True success is about building a sustainable, thriving business that aligns with your goals, supports your lifestyle, and sets you up for the long-term - not arbitrary numbers that worked for someone else, so they must work for you. Instead of trying to match or beat someone else’s prices, focus on building a pricing strategy that reflects your skillset, experience, and the premium experience you offer. By confidently charging what your services are worth, you not only ensure your business remains profitable but also attract clients who genuinely value and respect the work you do.
Ready to take control of your pricing and build a business that works for you? It’s time to stop guessing and start owning your worth by pricing with purpose.
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Cheering you on every step of the way,
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